Privacy policy

Last updated: September 30, 2026

Murs (“Murs,” “we,” “us,” or “our”) operates the Murs website, store, Murs Club membership program, digital editorial experiences, and related products and services (collectively, the “Services”).

This Privacy Policy explains how we collect, use, disclose, retain, and otherwise process personal information when you access or use the Services, make a purchase, become a Murs Club member, access Murs digital content, communicate with us, or otherwise interact with Murs.

The Services are intended for customers in the United States.

By accessing or using the Services, you acknowledge that you have read this Privacy Policy. Your use of the Services is also subject to our Terms of Service and any applicable Murs Club Membership Terms.

1. PERSONAL INFORMATION WE COLLECT

The personal information we collect depends on how you interact with Murs and the Services.

We may collect the following categories of personal information.

Contact and Identity Information

This may include:

  • name;
  • email address;
  • telephone number;
  • billing address;
  • shipping address; and
  • other information you provide to identify yourself or communicate with us.

Account and Membership Information

This may include:

  • Shopify customer identifiers;
  • Murs internal customer or member identifiers;
  • Murs Club membership status;
  • subscription and renewal information;
  • membership start, cancellation, or other membership-related dates;
  • account preferences; and
  • information associated with your use of membership benefits.

Order and Transaction Information

This may include:

  • products purchased;
  • products viewed or placed in your cart;
  • order number;
  • purchase date;
  • purchase amount;
  • discounts;
  • shipping method;
  • fulfillment status;
  • returns, refunds, cancellations, or claims;
  • transaction status; and
  • related order history.

Payment information is generally processed by Shopify and applicable payment providers. Murs may receive transaction information and limited payment-related information, but we do not necessarily receive or store complete payment card numbers.

Communications

We collect information you provide when you communicate with us, including through:

  • customer support;
  • email;
  • forms;
  • complaints;
  • refund or order claims;
  • membership inquiries; and
  • other communications.

Device and Technical Information

We may automatically collect information such as:

  • IP address;
  • browser type;
  • device information;
  • operating system;
  • user-agent information;
  • network information;
  • approximate location derived from an IP address where applicable;
  • timestamps;
  • referring pages or URLs; and
  • other technical identifiers.

Website and Shopping Activity

We may collect information regarding how you interact with the Services, including:

  • pages viewed;
  • products viewed;
  • shopping activity;
  • cart activity;
  • navigation activity;
  • clicks;
  • referring sources; and
  • interactions with features of the Services.

Murs Magazine and Digital Content Activity

When you access Murs Magazine or other member digital content through a personalized or access-controlled link, we may collect information regarding your interaction with that content.

This may include:

  • whether an issue was accessed;
  • date and time of access;
  • issue or content identifier;
  • membership or entitlement identifier;
  • sections viewed;
  • reading-time milestones;
  • product or outbound links clicked;
  • IP address;
  • browser and user-agent information; and
  • other activity associated with the digital content.

This information may be associated with your Murs membership, Shopify customer information, email address, or other customer identifiers.

2. SOURCES OF PERSONAL INFORMATION

We may collect personal information:

Directly From You

For example, when you:

  • place an order;
  • create an account;
  • purchase a membership;
  • communicate with us;
  • submit information through the Services; or
  • otherwise provide information to Murs.

Automatically

We may collect information automatically when you use our website, store, digital magazine, emails, or other Services through technologies such as:

  • cookies;
  • pixels;
  • server logs;
  • browser technologies;
  • Shopify technologies; and
  • similar technologies.

From Service Providers

We may receive information from companies that provide services to Murs, including providers involved in:

  • ecommerce;
  • payment processing;
  • membership administration;
  • hosting;
  • email delivery;
  • analytics;
  • fulfillment;
  • shipping;
  • fraud prevention; and
  • customer support.

From Business Partners and Other Third Parties

We may also receive information from fulfillment partners, suppliers, marketing partners, advertising platforms, fraud-prevention services, carriers, and other third parties where permitted by applicable law.

3. HOW WE USE PERSONAL INFORMATION

We may use personal information for the purposes described below.

Providing the Services

We use personal information to:

  • operate the Murs store;
  • process orders;
  • process payments;
  • provide Murs Club membership;
  • provide membership benefits;
  • fulfill and ship purchases;
  • provide customer accounts;
  • deliver digital content;
  • send transactional communications;
  • provide customer service; and
  • otherwise perform transactions requested by you.

Operating Murs Club

We may use membership and transaction information to:

  • establish and maintain membership;
  • determine membership status;
  • provide membership benefits;
  • administer renewals;
  • process cancellations;
  • control access to member-only content or benefits; and
  • enforce membership terms.

Providing and Measuring Digital Content

We may use information concerning interactions with Murs Magazine and other digital content to:

  • provide access to the content;
  • validate access rights;
  • understand whether content was delivered and accessed;
  • understand engagement with content;
  • improve editorial experiences;
  • troubleshoot technical issues;
  • detect unauthorized access or sharing; and
  • protect Murs and its Services.

Orders and Fulfillment

We use personal information to:

  • process transactions;
  • fulfill purchases;
  • arrange shipping;
  • communicate order information;
  • investigate missing, damaged, incorrect, or disputed orders; and
  • otherwise administer purchases.

Security, Fraud Prevention, and Abuse Prevention

We may use personal information to:

  • protect customers and Murs;
  • authenticate users;
  • detect or investigate fraud;
  • detect unauthorized access;
  • prevent misuse of membership benefits;
  • prevent promotion or discount abuse;
  • investigate suspicious transactions;
  • protect our systems; and
  • enforce our policies and agreements.

Payment Disputes, Chargebacks, and Legal Claims

We may use and retain relevant personal information in connection with:

  • chargebacks;
  • payment disputes;
  • fraud investigations;
  • refund disputes;
  • shipping disputes;
  • customer complaints;
  • legal claims;
  • arbitration or litigation; and
  • enforcement of our agreements.

This may include transaction records, communications, fulfillment information, delivery information, membership records, digital-access records, IP addresses, device or browser information, timestamps, and digital-content activity where relevant.

Communications

We may use your information to:

  • respond to inquiries;
  • provide customer support;
  • communicate about orders;
  • communicate about membership;
  • provide important service notices; and
  • otherwise maintain our relationship with you.

Marketing and Advertising

Where permitted by applicable law, we may use personal information to:

  • send promotional communications;
  • personalize marketing;
  • measure advertising;
  • understand customer interests;
  • show relevant advertising; and
  • improve marketing effectiveness.

You may opt out of promotional email using the unsubscribe link provided in applicable emails.

Opting out of promotional communications does not prevent us from sending non-promotional communications, including communications concerning orders, membership, security, legal notices, or customer service.

Business Operations and Improvement

We may use information to:

  • analyze performance;
  • improve products and Services;
  • understand usage;
  • develop new features;
  • maintain business records;
  • conduct internal reporting; and
  • operate and improve Murs.

Legal and Compliance Purposes

We may use information where reasonably necessary to:

  • comply with applicable law;
  • respond to lawful government requests;
  • respond to subpoenas, court orders, or other legal process;
  • establish, exercise, or defend legal claims;
  • investigate violations of our terms;
  • enforce our agreements; and
  • protect the rights, property, security, or interests of Murs, our customers, or others.

4. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information where reasonably necessary for the purposes described in this Privacy Policy.

This may include disclosure to the following categories of recipients.

Shopify

Our ecommerce Services are powered by Shopify.

Shopify processes information in connection with the operation of our store, checkout, payments, customer accounts, ecommerce functionality, advertising features, and related services.

Shopify's processing of information may also be governed by Shopify's own privacy policies.

Payment Providers

Information may be processed or disclosed to Shopify Payments, banks, card networks, payment processors, fraud-prevention providers, and other parties involved in processing or securing transactions.

Membership Service Providers

We may disclose information to service providers used to operate or administer the Murs Club membership program, including Appstle.

Infrastructure and Hosting Providers

We use third-party infrastructure and technology providers, including Cloudflare, to provide, secure, host, and operate portions of our Services.

Information processed through these systems may include customer identifiers, membership information, entitlement information, IP addresses, device or browser information, and usage events.

Email Service Providers

We may use service providers, including Resend, to deliver transactional, membership, editorial, service, or other emails.

Such providers may process information necessary to deliver, secure, and troubleshoot those communications.

Suppliers, Fulfillment Providers, and Carriers

We may disclose information necessary to:

  • fulfill your order;
  • prepare a shipment;
  • deliver products;
  • provide tracking;
  • investigate delivery issues; and
  • otherwise complete your transaction.

These recipients may include suppliers and fulfillment providers located in the United States or other countries.

We provide such parties with information reasonably necessary for fulfillment, such as your name, shipping address, contact information, order details, and applicable delivery information.

Analytics, Advertising, and Marketing Providers

We may disclose information to analytics, advertising, and marketing providers where permitted by applicable law.

Certain disclosures may constitute a “sale,” “sharing,” or use for “targeted advertising” under specific U.S. state privacy laws, even where no money is exchanged.

Where applicable law provides a right to opt out of such processing, you may exercise that right as described below.

Professional Advisors and Legal Parties

We may disclose information to:

  • attorneys;
  • accountants;
  • insurers;
  • auditors;
  • financial institutions;
  • fraud investigators;
  • payment processors;
  • card networks;
  • banks; and
  • other professional or legal advisors.

We may do so in connection with disputes, legal claims, compliance, fraud prevention, chargebacks, or business operations.

Government and Legal Authorities

We may disclose information where we reasonably believe disclosure is necessary or appropriate to comply with applicable law, legal process, court orders, regulatory requests, or lawful government requests.

Business Transfers

If Murs or any relevant part of its business is involved in a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar transaction, personal information may be disclosed or transferred in connection with that transaction as permitted by law.

5. COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers may use cookies, pixels, local storage, server logs, and similar technologies to:

  • operate the Services;
  • remember preferences;
  • maintain sessions;
  • enable shopping functionality;
  • understand site activity;
  • improve performance;
  • detect fraud;
  • provide analytics;
  • personalize experiences; and
  • support advertising or marketing where permitted.

Certain U.S. state laws may provide you with rights relating to cookies or technologies used for targeted advertising, sale, or sharing of personal information.

Where required, we provide mechanisms to exercise those rights.

6. PERSONALIZED ADVERTISING AND STATE OPT-OUT RIGHTS

Depending on applicable law and how our Services are configured, certain disclosures of personal information to advertising or marketing partners may constitute:

  • a “sale” of personal information;
  • “sharing” of personal information; or
  • processing for targeted advertising.

If applicable law grants you the right to opt out, you may exercise that right through the privacy controls provided on our website or by contacting us as described below.

Where applicable law requires us to recognize a valid browser-based universal opt-out mechanism, such as Global Privacy Control, we will process qualifying signals as required by applicable law.

7. DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes for which it was collected or otherwise processed, including as necessary to:

  • provide the Services;
  • maintain customer or membership records;
  • fulfill orders;
  • maintain transaction records;
  • comply with tax, accounting, financial, and legal obligations;
  • prevent fraud;
  • maintain security;
  • resolve disputes;
  • respond to chargebacks;
  • enforce our agreements;
  • establish or defend legal claims; and
  • otherwise operate our business.

Retention periods may vary depending on the nature of the information and applicable legal, regulatory, contractual, operational, and security requirements.

We may retain information after an account, order, or membership relationship ends where reasonably necessary or permitted by applicable law.

8. SECURITY

We use administrative, technical, and organizational measures designed to protect personal information appropriate to the nature of the information and our operations.

However, no method of transmission, storage, or security is completely secure, and we cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of any account credentials or personalized access links provided to you.

You should not share passwords, private membership links, personalized magazine access links, or other credentials with unauthorized persons.

9. U.S. STATE PRIVACY RIGHTS

Residents of certain U.S. states may have privacy rights under applicable state law.

Depending on the law that applies to you and whether Murs is subject to that law, these rights may include the right to:

  • confirm whether we process your personal information;
  • access certain personal information;
  • correct inaccuracies;
  • request deletion;
  • obtain a portable copy of certain information;
  • opt out of certain sales of personal information;
  • opt out of certain sharing of personal information;
  • opt out of targeted advertising;
  • opt out of certain profiling; and
  • appeal certain decisions concerning privacy requests.

These rights are not universal and do not apply in all circumstances.

Murs will provide rights only to the extent required by applicable law and may rely on exceptions, exemptions, verification requirements, and limitations permitted by applicable law.

10. PRIVACY REQUESTS

Where applicable law grants you a privacy right, you may submit a request by contacting:

support@murs.shop

or by using any privacy request mechanism made available through the Murs website.

We may require information reasonably necessary to verify:

  • your identity;
  • your residency;
  • the applicability of the requested right; and
  • your authority to make the request.

We may deny, limit, or decline a request where permitted by applicable law, including where we cannot reasonably verify the requester or where an exception applies.

Submitting a privacy request does not require us to delete information that we are lawfully permitted or required to retain, including information necessary for:

  • transaction records;
  • fraud prevention;
  • security;
  • tax or accounting requirements;
  • chargebacks or payment disputes;
  • legal claims;
  • enforcement of agreements; or
  • compliance with law.

We will not unlawfully discriminate against a consumer for exercising a privacy right provided by applicable law.

11. AUTHORIZED AGENTS

Where applicable law permits an authorized agent to submit a privacy request on your behalf, we may require appropriate evidence that the agent is authorized to act for you.

We may also require you to verify your identity directly with us where permitted by law.

12. CHILDREN'S PRIVACY

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 in a manner subject to the Children's Online Privacy Protection Act.

If we learn that we have collected personal information from a child in violation of applicable law, we may take appropriate steps to delete or otherwise handle that information as required by law.

We do not knowingly sell or share for targeted advertising the personal information of children where prohibited by applicable law.

13. THIRD-PARTY WEBSITES AND SERVICES

The Services may contain links to websites, applications, products, or services operated by third parties.

Murs does not control and is not responsible for the privacy, security, content, accuracy, availability, or practices of third-party services.

Your interaction with those third parties is governed by their respective terms and privacy policies.

14. U.S. CUSTOMERS AND INTERNATIONAL PROCESSING

The Services are intended for customers located in the United States.

Our service providers, suppliers, fulfillment partners, technical providers, and other parties may nevertheless process or store information in the United States or other countries.

By using the Services, your information may be processed in locations different from the state in which you reside, subject to applicable law.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in:

  • our Services;
  • our business practices;
  • technology;
  • vendors;
  • legal requirements; or
  • other operational needs.

When we update this Privacy Policy, we will update the “Last updated” date.

We will provide any additional notice required by applicable law.

Unless otherwise required by applicable law, changes apply prospectively from the effective date of the updated policy.

16. CONTACT US

For questions concerning this Privacy Policy, our privacy practices, or an applicable privacy request, contact:

Email: support@murs.shop